Required Reading for June 16th

Short Layoff, Long Comeback - New York Times - You can acquire and maintain cardiovascular fitness with many activities, but if you want to keep your ability to row, or run, or swim, you have to do that exact activity.

Clive Thompson on the Age of Microcelebrity: Why Everyone’s a Little Brad Pitt - "Every time [...]


Required Reading for May 28th

More business lessons from the coffee and donut guy (kottke.org) - interesting way to do business
Liars Poker Update - Author Michael Lewis updates us a bit on his book Liar's Poker (very excellent).
Career Gear - a charity that takes your old suits and donates them to men who have job interviews. Great idea!
No beer at [...]


Marketing vs. PR vs. Advertising vs. Branding